First of all, we have a combined experience in law firm business development and marketing of nearly 40 years. We have worked for international firms across the globe, including international firms Freshfields, Clyde & Co, Bird & Bird, Ince & Co, as well as independent firms Deterink Attorneys and Notaries (now Taylor Wessing Netherlands), Galadari and Al Tamimi & Company, all with a focus on the EMEA region.
Our experience spans across the full suite of law firm business development and marketing skills, having been in the trenches from the early days of our careers, to managing large teams across multiple office locations; we have seen it all.
Neither of us had anticipated having a successful career in legal, but by coincidence, we ended up where we are now, and frankly, we’re loving it. The love for the sector is something we’re keen on spreading and we appreciate that the market attracts professionals from different industries with no law firm experience.
This is where we come in, to help bridge the gap ensuring that business development and marketing team members come in fully equipped, understanding law firm cultures, the dos and don’ts and the basics of the job. We support these professionals to get fully up to speed very quickly to ensure they are a valuable resource for the firm, and will be successful in their roles for the long term. Continuous learning is key to success so whilst we support the legal industries’ “newbies” we also work with business development and marketing teams who have been around for some time, but simply need a boost.
Barbara Koenen-Geerdink & Jeanne-Sophie Niard.
We never anticipated building careers in legal, but by chance—and a lot of passion—we found ourselves thriving in the sector. Now, we want to pass that knowledge on and support the next generation of law firm BD and marketing professionals.
We have worked for international firms such as Freshfields, Clyde & Co, Bird & Bird, Ince & Co, and independent firms across the EMEA region, including Al Tamimi & Company and Galadari Advocates & Legal Consultants. We have managed teams, developed strategies, and seen the challenges first-hand.
Our goal? To bridge the knowledge gap for legal BD and marketing professionals, ensuring they enter the industry fully equipped, understanding law firm cultures, the dos and don’ts, and the key skills they need to make an impact from day one.
With a combined 40 years of experience in law firm business development and marketing, we have seen it all. From working with top-tier global firms to leading teams across multiple locations, we understand the challenges legal BD professionals face, whether they are new to the field or seasoned professionals seeking to refine their expertise.
Legal BD and marketing professionals are expected to navigate complex structures, deliver immediate value, and integrate seamlessly into law firm cultures. But too often, they are left without structured guidance or a community to support their growth.
That is where BOOST comes in. We provide a practical, industry-focused learning experience that ensures professionals—whether at the executive, manager, or senior level—are equipped to thrive in their roles.
Our ambition: Build a stronger profession, together.
A new approach to legal BD and marketing - GROWTH
The legal industry is evolving at an unprecedented pace. BD and marketing are no longer just supportive roles: they are strategic drivers of law firm success. Yet, professionals in these fields face growing challenges, from understanding the nuances of law firm culture to mastering the strategic foresight required to thrive.
At BOOST, we believe it is time to elevate BD and marketing to leadership positions within the legal industry. Our mission is simple yet ambitious: to empower law firm marketing and BD professionals with the skills, insights, and networks they need to lead their firms into the future.
A new way to learn. A community to grow with. A movement to transform the industry.
BOOST is more than just a training platform: it is a hub for collaboration and co-creation, where BD and marketing professionals from law firms worldwide can connect, learn, and advance their careers.
- Unconventional learning: Real-world strategies, practical templates, and expert insights, not just theory.
- Flexibility: On-demand modules tailored for busy professionals.
- Learn from senior experience: Gain insights from experts who have navigated the industry.
- Community-centric growth: Join live drop-in sessions, peer discussions, and industry networking.
How BOOST Works:
- Structured learning modules covering the full spectrum of BD and marketing in law firms.
- Live virtual coaching rooms twice a week (Tuesdays & Thursdays) for Q&A, peer-to-peer learning, and strategic discussions.
- A thriving community where members feel supported, valued, and empowered to succeed.
- Innovation: Rethinking legal BD and Marketing education for modern professionals.
- Practicality: Ensuring every lesson has direct application in real law firm environments.
- Community: Creating a safe, inclusive, and collaborative space for professionals to learn and grow.
- Adaptability: Catering to professionals at all levels with flexible, accessible learning tools.
BOOST is more than a platform—it’s a movement. A call to action for those ready to redefine, elevate, and empower the future of law firm BD and Marketing.
Are you ready to take your role to the next level?
Get in touch:
Jeanne-Sophie Niard – [email protected]
Barbara Koenen-Geerdink – [email protected]
Join us. Learn with us. Grow with us.